{"product_id":"the-offer-blueprint","title":"The Offer Blueprint","description":"\u003cp\u003e\u003cstrong\u003eClarify what you sell, who it is for, why it matters, and how to explain it.\u003c\/strong\u003e\u003c\/p\u003e\u003ch2\u003eWhat this helps with\u003c\/h2\u003e\u003cp\u003eYou have an idea, service, method, story, or expertise, but the offer is not clear enough to sell yet. This workbook turns the idea into a specific offer with a defined buyer, problem, promise, structure, and next step.\u003c\/p\u003e\u003ch2\u003eUse this when\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eYou are starting or relaunching a business.\u003c\/li\u003e\n\u003cli\u003eYou keep changing the offer because the foundation is unclear.\u003c\/li\u003e\n\u003cli\u003eYou need to explain what you do in one clean sentence.\u003c\/li\u003e\n\u003cli\u003eYou want to build a masterclass, but do not yet know what it should sell.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eWhat you will build\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eA clear offer statement.\u003c\/li\u003e\n\u003cli\u003eA specific buyer profile.\u003c\/li\u003e\n\u003cli\u003eThe buyer problem and desired outcome.\u003c\/li\u003e\n\u003cli\u003eA simple offer structure.\u003c\/li\u003e\n\u003cli\u003ePositioning notes for your sales page, bio, and content.\u003c\/li\u003e\n\u003cli\u003eYour next three build steps.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eWhat is included\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eOffer decision map.\u003c\/li\u003e\n\u003cli\u003eBuyer clarity worksheet.\u003c\/li\u003e\n\u003cli\u003eProblem, promise, and proof prompts.\u003c\/li\u003e\n\u003cli\u003eOffer outline template.\u003c\/li\u003e\n\u003cli\u003ePricing and value prompts.\u003c\/li\u003e\n\u003cli\u003eOne-page offer summary.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eFormat and time\u003c\/h2\u003e\u003cp\u003eDigital workbook. Plan 2 to 3 focused sessions.\u003c\/p\u003e\u003ch2\u003eRecommended order\u003c\/h2\u003e\u003cp\u003eStart here before building a masterclass, launch plan, website, or VA handoff system.\u003c\/p\u003e\u003ch2\u003eDigital delivery\u003c\/h2\u003e\u003cp\u003eAfter checkout, follow the access instructions in your order confirmation. No physical item ships.\u003c\/p\u003e\u003ch2\u003eLicense\u003c\/h2\u003e\u003cp\u003eFor one purchaser or one internal business. Do not resell, redistribute, publish, share publicly, or use as client-facing curriculum without written permission.\u003c\/p\u003e\u003ch2\u003eNot for\u003c\/h2\u003e\u003cp\u003eThis is not done-for-you copywriting, legal advice, financial advice, therapy, or an income guarantee.\u003c\/p\u003e","brand":"Marilène Hodge","offers":[{"title":"Default Title","offer_id":50517111931123,"sku":"MH-OFFER-BLUEPRINT","price":147.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0843\/1688\/1139\/files\/offer-blueprint-featured.jpg?v=1788175038","url":"https:\/\/marilenehodge.com\/products\/the-offer-blueprint","provider":"Marilène","version":"1.0","type":"link"}